Barely a month after the, the upstart mobilephone brand had stepped up the pace. Over the weekend, it organised a massive mall-based roadshow, featuring demo areas for its newly launched Neffos X1 and X1 Max and activity zones for visitors to indulge in and win prizes.
Of course, the real purpose of the event is to build the hype for the newly appointed ambassador of the Neffos X1 Series. While most speculated who it could be and the folks at Neffos and TP-LINK kept mum about it, the show-stopper turned out to be renowned Malaysian actress and singer.
While it may seem like straightforward Brand Ambassador reveal, it is anything but. Neffos, knowing it has some proper start power to leverage on, arranged for Fazura to do a mini-live at the event. Not only did she obliged by belting out two songs, she also made time to sign autographs for fans and had a quick fan-meeting as well.
Signing on celebrities as an ambassador is not new. Taking on someone who knows what she is saying, has tried the product for herself, and even did impromptu photoshoots with members of the press and fans has shown how Fazura is very serious about her new role with Neffos.
Both Neffos and Fazura have revealed that they mutually agreed to this arrangement. This move is more critical for the latter as she alleged about how she did her homework and is very committed to her new role and how she makes full use of the Neffos X1.